The demand for Hero motorcycles is increasing in the foreign market as well. In January 2024, the company shipped 12,658 units, marking an annual growth of 74.52 percent in exports compared to the 7,253 units sold in January 2023.
The HF Deluxe model witnessed the highest global demand, with sales increasing by almost 90 percent to 4,638 units in January 2024 from 2,448 units in January 2023. Currently, HF Deluxe holds a 36.64 percent share in the company’s export list.
Export Report: Units Shipped for Each Model
Last month, Hero exported 3,551 units of Hank, representing a growth of 116.13 percent. However, exports of the Splendor model declined by 13.64 percent to 1,672 units from 1,936 units in January 2023.
Sales of Hero Glamor grew by 140.18 percent to 1,614 units, while XPulse 200 also experienced higher demand, with sales increasing by 55.72 percent to 735 units in January 2024.
The export list for January 2024 also included 260 units of Maestro, 96 units of Pleasure, 90 units of Passion, and 2 units of Karizma.
New Hero Maverick 440 Launched
Hero recently launched the new Hero Maverick 440, a premium motorcycle positioned in the company’s portfolio. The bike, developed jointly by Hero and Harley, is priced between Rs 2 lakh to Rs 2.24 lakh (ex-showroom).
It will compete with other motorcycles in its segment, including Triumph Speed 400, Honda CB300R, Bajaj Dominar 400, KTM 390 Duke, Apache RTR 310, BMW G 310 R, and Harley-Davidson X440.
News Summary:
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- Hero motorcycles witnessed a surge in exports, with a growth of 74.52 percent in January 2024 compared to the same period in 2023.
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- The HF Deluxe model saw the highest global demand, with sales increasing by almost 90 percent.
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- Hero exported 3,551 units of Hank, while Splendor exports declined by 13.64 percent.
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- The new Hero Maverick 440, positioned in the premium segment, has been launched and will compete with other motorcycles in its category.
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