Jordan’s tourism sector experienced significant growth in the first half of 2024, according to the mid-year report of the executive program for the Economic Modernization Vision. The country welcomed 2.79 million tourists during this period, with tourism revenues reaching JD2.33 billion.
The report highlighted that the tourism sector employed 54,000 workers by the end of the first quarter. Additionally, 138,000 passengers arrived in Jordan through low-cost and regular flights, with a total of 993 flights bringing visitors to the Kingdom. Unified ticket sales during this period totaled 59,000.
Progress has been made in developing archaeological and tourist sites, including the Citadel Mountain project, which has reached 55 percent completion. Preparations are also underway to finalize studies and designs for the Jerash archaeological site.
The report noted efforts to enhance connectivity with target countries. By mid-year, about 123,000 passengers arrived via contracted low-cost airlines from 18 destinations. United Airlines brought 15,000 passengers from Washington to Amman, while a charter flight from Slovakia to Aqaba carried 111 passengers in June. New agreements with Jazeera Airways and Ethiopian Airlines will further improve flight connectivity, linking Jordan with Kuwait and Addis Ababa.
Heritage preservation and development efforts have also progressed. The Falah Al-Hamad Heritage House in As-Salt has been restored, and various archaeological sites, including Shobak Castle and Jerash Archaeological Wall, are under maintenance. A new facility, the Nujes Center for the Preservation of Archaeological Holdings, was completed to safeguard archaeological pieces.
The amended Tourism Law of 2024 introduced a fund for tourism sector development, replaced the licensing system with an approval system, and promoted sustainable tourism. The law also simplifies procedures to attract more tourists and boost the local economy.
Significant strides were made in product and experience development, with projects like the Rum Village Expansion and Wadi Rum Road Rehabilitation underway. Cultural tourism trails and other initiatives aim to enhance tourist experiences and promote regional attractions.
The “Our Jordan is Paradise” program has boosted domestic tourism, achieving a 122 percent growth in the first half of the year compared to 2023. Additionally, Jordan hosted several international conferences, including the 11th Ministerial Cooperative Conference of Asia-Pacific Countries, enhancing its profile as a conference destination.
Overall, the report underscores Jordan’s commitment to expanding its tourism sector, with various initiatives aimed at improving infrastructure, preserving heritage, and enhancing connectivity, all contributing to the country’s growing appeal as a global tourist destination.